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PRIVACY POLICY

Last updated: November 21, 2025

This Privacy Policy explains how UseKase Pte. Ltd. ("UseKase", "we", "us") collects, uses, and protects personal data when you use the AI Twin WhatsApp service ("Service").

1. About UseKase

UseKase Pte. Ltd.
Address: 9 Taman Serasi, #05-11, Singapore 257720
Legal Contact: legal@usekase.ai

Data Protection Officer (DPO): dpo@usekase.ai

We comply with the Singapore Personal Data Protection Act (PDPA) and follow global best practices for transparency and user rights.

2. What Data We Collect

We may collect the following categories of data:

Information you provide

  • Name
  • Phone number
  • Role / title
  • Industry
  • Company name (if provided)
  • Conversation content
  • Preferences, goals, and learning patterns
  • Feedback/support messages

Automatically collected data

  • WhatsApp identifiers
  • Device metadata
  • Usage analytics
  • Interaction logs
  • Timestamps

Generated or inferred data

  • AI memory and personalization attributes
  • Profile-based recommendations
  • Engagement scores
  • Content history

You may choose to provide additional data during use.

3. How We Use Personal Data

We use your data for the following purposes:

Service delivery

  • Operate the AI Twin
  • Provide personalized responses
  • Maintain contextual "memory"
  • Improve conversation relevance

Service improvement

  • Analytics and performance monitoring
  • Identifying feature usage patterns
  • Enhancing model prompts
  • Error detection and quality control

Customer relationship management

  • Adding your profile to our CRM
  • Outreach by the commercial team
  • Invitations to demos, consultations, or upgrades
  • Tailored communication based on your profile

Marketing (limited to relevant communication)

  • Occasional WhatsApp messages about new features
  • Outreach via email or other channels separately
  • Personalized ads or recommendations

Compliance & security

  • Prevent misuse
  • Detect suspicious or harmful behaviors
  • Comply with legal obligations

We do not use your messages to train underlying machine learning models.

4. Legal Basis for Processing

Under PDPA, processing is based on:

  • Your consent
  • Legitimate interests (service improvement, analytics, personalization)
  • Contractual necessity (providing the Service)

You may withdraw consent at any time by emailing dpo@usekase.ai.

5. Data Retention

We retain personal data only as long as necessary for:

  • Providing the Service
  • Maintaining personalization
  • Business operations
  • Legal and compliance purposes

Conversation logs may be retained for up to 24 months unless you request deletion.

6. Data Sharing & Transfers

We may share data with:

  • Workflow automation tools (e.g., n8n)
  • LLM providers (prompt/content only, names not shared directly)
  • CRM and analytics tools
  • WhatsApp / Meta systems

We do not sell personal data.

Cross-border transfers

Data may be processed outside Singapore. We ensure appropriate safeguards consistent with PDPA.

7. User Rights

You may:

  • Request access to your data
  • Request correction or deletion
  • Withdraw consent
  • Request how data has been used
  • Opt out of marketing communications

Submit requests to dpo@usekase.ai.

8. Cookies & Website Tracking

When visiting our website pages hosting this policy, we may use:

  • Functional cookies
  • Analytics cookies
  • Marketing cookies

You can disable cookies through your browser settings.

9. Security Measures

We implement reasonable safeguards including:

  • Access controls
  • Encryption in transit
  • Logging and monitoring
  • Limited internal access

However, no system is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

The Service is not intended for persons under 18. We do not knowingly collect children's data.

11. Outbound Messaging

By using the Service, you consent to receiving:

  • Service notifications
  • Occasional promotional WhatsApp messages
  • Messages about new AI Twin skills or updates

You may opt out anytime by replying STOP or contacting us.

12. International Users

If you access the Service outside Singapore, you consent to your data being processed in Singapore and other jurisdictions.

13. Changes to This Policy

We may update this Privacy Policy periodically. The "Last updated" date reflects the latest version. Continued use of the Service constitutes acceptance of updated terms.

14. Contact

Privacy matters: dpo@usekase.ai
Legal inquiries: legal@usekase.ai